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Texas Quality Plumbing: A Local SEO Success Story
Discover how a family-owned plumbing business in Kansas City transformed their online presence, increasing organic traffic by 300% and generating 91+ monthly leads through strategic local SEO optimization.
Company Overview
Texas Quality Plumbing, a family-owned business serving Kansas City and Overland Park, KS, sought to boost their online visibility and lead generation. Despite a strong local reputation, their website struggled to attract online customers due to a lack of SEO focus. The company partnered with an SEO agency for 1.6+ years to address these challenges and improve their digital presence.
Industry
Trades and Manufacturing
Duration
1.6 Years +
Website
www.texasqualityplumbing.com
Initial Challenges
Before implementing the SEO strategy, Texas Quality Plumbing faced several obstacles in their online presence. These challenges hindered their ability to attract and convert potential customers through their website.

1

Low Organic Traffic
Only 900 monthly organic visitors to the website

2

Lack of Local Optimization
No dedicated pages for specific services or local areas

3

On-Page SEO Issues
Technical problems including slow loading times and inadequate meta descriptions

4

Limited Local Backlinks
Insufficient backlinks from reputable local websites
SEO Strategy Implementation
To address the challenges and improve Texas Quality Plumbing's online presence, a comprehensive local SEO strategy was implemented. This multi-faceted approach targeted key areas of improvement to boost visibility and attract more potential customers.

1

Keyword Research & Targeting
Conducted thorough research to identify relevant keywords with high search volume and lower competition, focusing on local terms and specific plumbing services.

2

Local Optimization
Created dedicated landing pages for key services and targeted specific locations within Kansas City and Overland Park.

3

On-Page Optimization
Addressed technical SEO issues, improved website loading speed, and optimized meta descriptions and title tags.

4

Local Link Building
Implemented a campaign to secure high-quality backlinks from relevant local websites, directories, and community resources.
Content Marketing Strategy
A crucial component of the SEO strategy was the development and implementation of a robust content marketing plan. This approach not only enhanced the website's value to visitors but also improved organic search rankings for relevant keywords.
Informative Blog Posts
Created regular blog posts addressing common plumbing problems, maintenance tips, and local concerns to provide value to readers and improve search rankings.
Service Pages
Developed comprehensive service pages detailing specific plumbing services offered, optimized for local keywords and user intent.
Local Content
Produced content specifically tailored to the Kansas City and Overland Park areas, addressing local plumbing issues and regulations.
Impressive Results
The implemented SEO strategy yielded significant results for Texas Quality Plumbing, dramatically improving their online presence and lead generation capabilities.
July 2023
August 2024
Organic Traffic Growth
Increased from 900 to over 3.9k monthly visitors, representing a 333% growth
Lead Generation
91+ monthly leads generated through calls via Google Business Profile
Local Visibility
Google Business Profile views exceeded 8,000 annually
Google Business Profile Performance
The optimization efforts significantly boosted Texas Quality Plumbing's Google Business Profile performance, enhancing their local online presence and visibility to potential customers in the Kansas City and Overland Park areas.
Conclusion and Future Outlook
The SEO strategy implemented for Texas Quality Plumbing has resulted in a dramatic improvement in their online presence and lead generation. By consistently providing valuable content and optimizing for local search, the company has strengthened its online reputation and established itself as a trusted source for plumbing services in the Kansas City and Overland Park areas.
1
Continued Growth
Maintain and build upon the current SEO strategy to further increase organic traffic and leads
2
Expand Services
Optimize for additional plumbing services to capture a wider range of potential customers
3
Local Dominance
Strengthen local presence to become the go-to plumbing service in Kansas City and Overland Park